SEAT is very much an emerging brand in the automotive market, with an edgy, lively image that’s reflected in the way they market their cutting edge products.

As SEAT’s online agency, Oxford Creative work closely with the SEAT Marketing team to ensure the car-buying public get an insight into what makes the youngest car manufacturer in the UK tick.

Having inherited a site design that’s now served it’s purpose, we’re pushing forward with a new Corporate Identity for SEAT that will bring their site into the 21st Century, and show current and future customers exactly why the brand is so exciting.

With several up-to-the-minute models going into production over the last few months, SEAT now has the youngest car range in the industry. The slick new designs for SEAT’s website, model microsites and campaign sites bolster their fresh modern take on car design, and are helping to promote the Spanish marque as a leader in innovation.
We’re proud to be working with the SEAT brand, and excited that we’re helping shape the way they sell cars.

Oxford Creative are Equity’s web agency, responsible for their main UK site www.equity.org.uk and also a number of branch websites. Equity wanted to take advantage of the web by creating an election module for their UK website.

The creative arena that Equity works in is an itinerant community, with actors and members of the creative team spread across the globe at any one time. This has always been an issue with enabling members to stand for election as it would involve nomination papers being posted from member to member, not necessarily knowing if they would be at home to receive the mail and forward it on.

Developed within the secure members only section of the Equity website, the election module allows members to declare their intention to stand and other members to propose and second the nominee via a combination of email and secure access. As this all revolves around an election, security of the system and of personal details is of paramount importance.

“We are delighted with the new feature. Elections are simple to set-up, easy to use, and the system has proven to be a real benefit to our members.” says Martin Brown, Assistant General Secretary of Equity.

Club SEAT is an international undertaking from SEAT, designed to offer SEAT owners and enthusiasts exclusive online information about the SEAT brand.

Once registered, members have full  access Club-only offers, pre launch information about SEAT’s exciting range of cars, and the chance to attend SEAT sponsored events as VIPs.

As SEAT UK’s online agency, Oxford Creative created Club SEAT to be an exciting, immersive site that gets members involved with the  SEAT brand. The SEAT Heritage section, for example, is a Flash animation taking users through the car designs and innovations made by SEAT over the past 60 years. It was a real labour of love, with great attention to detail to create the right atmosphere for each decade, and painstaking research to track down car images from days gone by.

But Club SEAT doesn’t just cater for the historians – if the rush of adrenaline is more your thing, members get the chance to enter competitions for exclusive VIP treatment at SEAT events such as the Red Bull Air Race in London.

We work closely with SEAT’s Marketing Team to invite members to participate via Email Marketing – add creative content to the Club site itself to encourage competition entry – and to make post event materials available to all members.