When was the last time something took you by surprise? I’m away in Marseille for a long weekend and was walking along the cliff tops overlooking the sea, when I came to a section with five or six benches looking out to see. Dotted along this section of pathway were about a dozen people standing with their backs to the sea. Each carrying a flower and periodically reading with drama and gaelic passion from what looked to be a script. Each would find someone, a passer by, to direct their prose too.

Now, I don’t speak much French which made the experience even more delightful, enjoying the rhythm and cadence but having no idea what was going on. It transpired that each was a member of an acting troop and were practicing their delivery. Bravo is what I say, it made my day.

Similarly the other day I was using Google mail when I went to send an email with an attachment, except I like thousands of people every day I forgot to add my attachment. Imagine my surprise and delight of being given an information box telling me that my email had the phrase “find attached” however I hadn’t attached anything was this a mistake! Brilliant – Bravo Google. Another satisfied customer.

Phil Wright has been working in the creative comms industry for over 15 years and is a director of Oxford Creative.