When the web was still young, companies didn’t worry too much about Web design. Just throwing the information onto the page was ‘good enough’. It got the message out there – add a few bright colours, blinking text and a liberal sprinkling of animation, and your website got noticed.
Thankfully, those days are gone. In a few short years, Web design has grown up. There will always be room for bright colours, edgy design and animation. But in the 21st Century a web site has to do more than just look good – it also has to serve a purpose. For a web site, a web application, or a piece of digital marketing to truly work, it has to have beauty, substance and integrity.
We believe that the web should be an open channel for everyone. We should all be able to participate and find the information we need. Our web sites are built on this premise – with clarity and accessibility built-in. But we’re not just promoting accessibility because it’s ‘the right thing to do’. Accessible sites achieve better search engine placement, meaning your site will appear higher in the list of search results.
At Oxford Creative, we believe that intelligence and creativity go hand in hand. We work with our clients to design beautiful websites that engage, communicate and provide rich user experiences.